Sofia Marchetti

Sofia covers consumer-facing robotics, from home assistants to service robots, with a focus on how people actually use them.

Consumer

The first genuinely useful kitchen robot is, predictably, not the one with the big marketing budget

After years of failed kitchen-robot demos, a small Spanish startup has shipped a counter-top assistant that actually does what its marketing claims.

Sofia Marchetti · 22 May · 3 min

Consumer

1X is selling a home humanoid to early adopters, and the price tag is the most surprising part

A consumer humanoid is on sale. The number on the price tag is several times higher than the marketing suggests, and several times lower than serious estimates had predicted.

Sofia Marchetti · 13 May · 3 min

Consumer

Samsung's new home robot is a Roomba that can open doors

A new Samsung home robot combines vacuum functionality with limited manipulation. The product category it creates did not exist last year.

Sofia Marchetti · 4 May · 3 min

Consumer

After a decade of voice assistants, the next smart home interface may be a small mobile robot that physically checks on things.

Sofia Marchetti · 2 May · 3 min

Three major brands have launched premium robotic mowers within a month. The price war has begun.

Sofia Marchetti · 29 Apr · 3 min

Why the smart home finally needs a physical coordinator

Consumer

The lawn care robot wars heat up as Husqvarna, iRobot and Segway all launch new models