Amara Jensen

Amara covers the consumer robotics beat — vacuums, mowers, kitchen helpers, and the slow march of robots into ordinary homes.

Consumer

Why your next robot vacuum is also going to be your lidar map

High-end robot vacuums now ship with lidar, vision and AI capabilities that quietly turn them into permanent home-mapping devices. The privacy conversation has not caught up.

Amara Jensen · 22 May · 3 min

Consumer

Robot lawnmowers quietly become the most boring robotics success of 2026

Nobody covers robot lawnmowers. They are also outselling every other consumer robotics category by a wide margin.

Amara Jensen · 11 May · 3 min

Consumer

The robot pet market is worth a billion dollars and nobody is covering it

Companion robots for elderly care have quietly become a significant market. The clinical evidence is surprisingly strong.

Amara Jensen · 3 May · 3 min

Consumer

In Sun Belt states, robotic pool cleaners have overtaken vacuums as the top consumer robotics purchase. The margins are higher too.

Amara Jensen · 1 May · 3 min

Pool cleaning robots outsell robot vacuums in three US states