Figure and 1X Are Making a Lot of Humanoids. But For Who, Exactly?
Both companies are scaling up production fast, but the question of who's actually buying these robots remains weirdly unclear.
Image credit: Lottie animation by Centre Robotics (LottieFiles Free, used with credit). · source
Here's a question I keep coming back to: if humanoid robots aren't ready for commercial deployment yet, why are companies racing to build so many of them?
Figure announced it can now produce 55 robots per week. That's not a typo. Fifty-five humanoids, rolling off the line, every single week. According to the company, these units will be "allocated to internal research and development groups, data collection, efforts for robots to perform end-to-end housework, and commercial use-case development." Meanwhile, 1X just opened what they're calling the most vertically integrated robot factory in the United States, a 58,000 square foot facility in Hayward, California, with over 200 employees. They're making everything in-house (motors, batteries, transmissions, sensors, the works) and planning consumer shipments for 2026.
I initially thought this was straightforward good news. More robots means more data, more iteration, faster progress. But after reading through the announcements more carefully, something feels off.
Let's start with Figure. They're explicit that commercial use cases are still "in development." So where are 55 robots per week going? Internal R&D and data collection can only absorb so many units before you're just... stockpiling humanoids? I should know this better, but I genuinely don't understand the economics here. Are they burning through investor money to build inventory for a market that doesn't exist yet? Or is there something happening behind the scenes, pilot programs or enterprise deals that haven't been announced?
1X's pitch is slightly different. They're betting on the consumer market, specifically home robots. Their factory opening statement talks about "abundant, general-purpose home robots" becoming reality. The optimism is infectious, honestly. But I've covered enough robotics launches to know that "consumer shipments planned for 2026" can mean anything from "we'll ship ten units to friendly beta testers" to "we're going mass market." The company hasn't disclosed exact figures on how many NEO units they expect to ship, or at what price point.
You might be wondering why this matters. Here's the thing: humanoid robotics is at a weird inflection point. The hardware is getting genuinely impressive. IEEE Spectrum recently highlighted Boston Dynamics' Atlas moving a mini-fridge, using whole-body control and reinforcement learning to handle the weight and inertia. Agility's Digit is learning to deadlift 65 pounds. Unitree is showing off voice-commanded real-time control. The robots are doing things that would have seemed impossible five years ago.
But doing impressive things in controlled demos is not the same as being useful in someone's home or warehouse. Figure released a video of one of their robots tidying a bedroom, and while it's cool, it also kind of illustrates the gap. The robot is clearly comfortable with certain movements and clearly not with others. It's methodical in a way that a human wouldn't be. That's fine for a research demo, but is it ready for a customer who paid actual money?
Sources
- Video Friday: Atlas Versus a Fridge· IEEE Spectrum — Robotics
- Video Friday: Figure, 1X Ramp Up Humanoid Robot Production· IEEE Spectrum — Robotics
- Video Friday: Who Wins in Robot vs. Pro Ping-Pong Player?· IEEE Spectrum — Robotics
- Video Friday: Digit Learns to Deadlift· IEEE Spectrum — Robotics
- Video Friday: Heavy Robotic Machinery Operates Itself· IEEE Spectrum — Robotics
- Video Friday: Digit Learns to Dance—Virtually Overnight· IEEE Spectrum — Robotics
Related coverage
More in Humanoids
Toyota and Honda are quietly building something the American startups cannot: decades of manufacturing expertise applied to humanoid robots.
Aisha Patel · Yesterday · 8 min
The $19,500 home humanoid is real and you can order one. Whether it can actually do useful work in your house remains an open question.
Aisha Patel · Yesterday · 7 min
Jensen Huang wants to be the foundation layer for every humanoid robot. I've seen this movie before.
Mark Kowalski · Yesterday · 5 min
While everyone obsesses over Tesla Optimus and Figure, Toyota has been quietly building humanoid robots since 2004. Now they've partnered with Fanuc.